Branding a City Hilihting its Sustainable Features

Branding a city is not an easy thing to materialize. We need to state wh and how a particular city is best suited for trade, industry, commerce and culture by highlighting its feature. The El Gouna city of Hurghada in Egypt adopted a unique technique to brand the city. The unique feature it used to popularize the city is nothingbut its sustainability. 

The city is capable of meeting all the current needs of citiens by accommodating all the facilities so that they can be very happy. However, these developments are not attained at the cost of depriving future generations off resources. Hence, the study discussed the ways to attain development with a pragmatic, futuristic approach, stressing on its sustainable development. Read more..........